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If a person is looking for information about hiking boots, they may utilize words such as "hiking", "boots" and "best". The first step in optimizing your content involves determining which keywords are relevant to the audience you are targeting. This will enable you to tailor your content to the appropriate people and increase the chances that it will be discovered by people who are interested.<br><br>Do not oversaturate the page with keywords. Search engines will be aware of this and penalize your ranking. Instead look for long-tail keywords that are specific to your topic. These keywords are less well-known than short-tail keywords.<br><br>On-page optimization is the process of improving content, structure, technical configuration and other aspects of a page to improve its visibility in organic search results. 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This includes hyperlinks from other websites as well as posts on social media, and reviews. A strong, reliable social signals can improve your ranking on search engine result pages (SERPs) and drive more visitors to your website.<br><br>On-page optimization<br><br>On-page optimization is an essential part of any SEO campaign, and it includes techniques that can be applied directly on your website. It is a method that is based on an assessment of your performance and your objectives. It should also include regular monitoring and updates to ensure that your content is relevant to the keywords you are seeking. In extreme cases the optimization of methods that aren't based on a thorough analysis can result in the opposite. 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