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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have seen a significant increase over the past few years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers prefer online stores for their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To assist you in this, we've compiled an assortment of sales figures and other statistics that are both eye-opening as well as informative.

Of all the retail sectors of which fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is likely due to the wider range of items available and the convenience of being capable of trying on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant need for new devices as well as the desire to stay current with the latest technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.

When asked why they shop online, 57% cited convenience. Then, 48% cited price comparison and 37% of them said they were seeking discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product selection.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK customers. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. With a variety of payment options available buyers can also pick the time and date they would like their purchases to be delivered.

Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as their main reason for purchasing online. Then, another 48% of them cited lower prices while 37% cited a wider variety of options.

Online shopping habits of UK customers are also becoming more eco-conscious. For instance, 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in a sustainable ecologically friendly way.

In addition to reducing their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For example, 35% of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their measurements on the file. This allows them to skip the return process, and to purchase what they want faster.

Incredibly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the slow delivery times and have a better understanding of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a popular activity for a lot of people. The most popular items to purchase are clothes and accessories followed by groceries and then media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also easy to compare prices and items on the internet when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse. This makes it crucial for ecommerce companies to know what their target market is seeking when it comes to purchasing products. In addition it is important to be aware of how much time each age group is spending shopping online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to accomplish online tasks.

The older generations are more conservative in their purchasing habits and less influenced by online advertising. They also tend to visit stores on the high street to feel and see products before making a purchase. But this doesn't mean that they don't shop online, as the convenience and ease of Online Shopping Figures Uk shopping is still extremely appealing to them.

Another important aspect to take into consideration when it concerns online shopping is that the older generations are more likely to demand and demand free delivery on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Moreover 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to shop for fashion as well as health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and collaborate with their local communities.

The most sought-after online shopping items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales are not restricted to clothing. Other products such as kitchenware, jewelry, and sports items are also available.

Shopping online has become more popular for finding the best online shopping websites uk bargains. In fact, some experts predict that online sales will account for nearly one-third of all retail sales in 2024.

While some retailers are struggling to deal with the rise in online sales, others are flourishing. In particular, online sales are booming for health, fashion and beauty, home and gardening and Online Shopping Figures Uk consumer electronics.

The trend for buying online for these items is expected to continue to increase in the years ahead. As the number of internet users increases, it is expected that online shopping will increase in popularity in the future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a perfect location for retailers to invest in their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.

Online shopping is a significant component of the UK retail economy, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.

In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. This is closely followed by 48% who highlight that it is easier to discover special deals and offers and 37% who say there's a greater variety of merchandise available online. In Europe more than half of consumers cite lower prices as a key factor in their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new products and brands. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.

Additionally, a strong online return policy is an essential aspect of the online shopping environment in the UK. A majority of online buyers (59%) go through the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.