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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, pick up in stores". This is an interesting shift in consumer behavior that bricks and mortar stores should take note of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have grown dramatically in the UK in recent years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar stores are gaining popularity as shoppers increasingly shop online.

In order to do this, it is important that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. To help you do this, we've put together a collection of retail sales figures and stats that are both eye-opening as well as shocking.

Fashion is the most popular retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to a greater variety of merchandise available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is second, with 16% of all online sales. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure products are also a popular purchase online, with 15% of all online sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison, while 37% stated that they were looking for discounts or special deals. These results suggest that shoppers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad product range.

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Shopping online has become a daily aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made a purchase on the internet within the last year. With a wide range of payment options, shoppers can also choose how and when they want their goods to be delivered.

While there are many reasons for online shoppers to shop, some of the most common include convenience prices, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options.

The shopping habits of UK customers are also becoming more eco-conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable ecologically friendly way.

In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For example, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This allows them to bypass the return process and get what they want faster.

Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK by the age group

Online shopping in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also easy to compare prices and products online when making these kinds of purchases.

It is crucial to remember that online shoppers are diverse and this makes it crucial for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. It is also important to know how long each type of consumer spends online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.

The older generations however tend to have more cautious buying habits and are less swayed by online advertising. They also prefer to visit high-street stores to touch and feel products before making a purchase. However, this doesn't mean that they won't buy online due to the convenience and stress-free nature of online shopping is very appealing to them.

Another interesting aspect to think about when it concerns online shopping is that the older generations are more likely to anticipate and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. Moreover 61% of people over 55 say they will add more items to their cart to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups are also more likely to shop for fashion, health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and were in close contact with their local community.

The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62% of British women who shop online bought these items by the year 2020. Online sales aren't only limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.

Shopping online is becoming increasingly popular to find most affordable bargains. In fact, some experts predict that e-commerce sales will account for nearly one third of all retail sales in 2024.

Some retailers are struggling with the rise of online shopping, whereas others are flourishing. In particular, online sales are booming for health, fashion, beauty, home and gardening and consumer electronic.

In the future the online shopping market for these items is expected to increase. With the number of people who have access to the internet growing, it is expected that more and customers will opt for online shopping figures uk shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. Its consumers are influenced by the ease of shopping, Online Shopping Figures Uk the price and a vast selection of products when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and offer an easy shopping experience.

During the COVID-19 epidemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.

Online shopping is an important component of UK retail, and certain estimates suggest that it will comprise a third of retail sales by 2024. This increase is the result of the increasing use of e-commerce by consumers as well as technological advancements.

In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say there is a greater range of items available online are behind. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the primary reason for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have purchased products that they've never purchased in a store before, and half are willing to try new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing a buy now pay later option in the past year.

A solid return policy for online purchases for the UK is also an important aspect of e-commerce. A majority of online buyers (59%) go through a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.