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Online Shopping Figures For the UK

Since its infancy the market for online retail has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.

Many people shop online to research brands before purchasing and 45% prefer to "buy online, then pick up in stores". This is a change in consumer behavior that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

There's no doubt that retail sales online have increased significantly in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers for their purchases.

In order to do this, it's crucial that both omni-channel and pureplay retailers understand what draws shoppers to purchase online. To help you do this, we've put together an assortment of retail sales figures and stats that are both eye-opening as well as revealing.

Fashion is the most popular retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wider range of merchandise that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the need to keep up with most recent technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison, while 37% of them said they were looking for discounts or special deals. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK consumers. About half of UK residents aged 65 and older have made a purchase online in the last year. Shoppers can select from a variety of payment options and choose the time and method they'd like their purchases delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% cite convenience as the primary reason to shop online. Another 48% cited lower prices, online Shopping figures uk while 37% said they have a wider variety of options.

Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging materials from their online shopping figures uk purchases. They might even take action if they think their purchases aren't being packaged in environmentally friendly ways.

In addition to lessening their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance, 35% of UK customers have purchased clothing or footwear from a retailer with their measurements on file. This allows them skip the return process, and to get what they want quicker.

It is interesting to note that UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK by the age group

Online shopping in the UK is a favorite pastime for a large number of people. Clothing and accessories are among the most sought-after purchases followed by groceries and entertainment such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these types of purchases.

It is important to know that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the type of customer they are seeking when they purchase products. In addition to this it is important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because this age group is busy and uses multiple devices to accomplish online tasks.

The older generations on the other hand tend to have more cautious purchasing habits and are less swayed by advertisements on the internet. They also tend to go to stores in the high street to see and touch products prior to making purchases. This does not mean they won't buy online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to think about when it is about online shopping is that the older generations are more likely to anticipate and expect free delivery on all purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore, as many as 61% of people over 55 say they'll add more items to their shopping carts in order to get a free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to shop for products online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact, 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing with a wide range of other products available including jewellery, kitchenware, and sports items.

In the process, online shopping is becoming more popular as a way to find the best prices on these items. Some experts believe that by 2024, the sales from e-commerce could be more than a third of all retail sales.

While some retailers are struggling to keep up with the growth in online sales, others are thriving. Particularly the online market is booming for fashion, health and beauty as well as gardening and home, and consumer electronic.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet increasing, it is anticipated that customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online marketplace. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a perfect place for retailers to build their online presence and offer an easy online shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Online shopping is a significant part of the UK retail economy There are estimates that it will comprise one-third of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advancements.

57 percent of UK online shoppers claim that convenience is the main reason why they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim there is a greater range of merchandise available online are behind. This is in contrast to Europe where a higher percentage of shoppers cited lower prices as the key driver for their purchase online.

Consumers are also willing to try new brands and products when they shop online. Almost 25% of online shoppers have bought products they've never purchased in a store previously, and a majority are willing to test new products when they shop on a marketplace like amazon uk online shopping clothes. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

A robust return policy on the internet for the UK is also an important aspect of e-commerce. A majority of online buyers (59%) check a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.