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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.

Shopping online is a common method for consumers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should pay attention to.

1. Retail sales online in the UK

It's hard to deny that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics the B2C online market is predicted to reach $120 billion in the next year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. In the end, bricks and mortar stores are seeing a decline in popularity as more consumers turn to online stores for their purchases.

With this in mind, it's important for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.

Of all the retail industries that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is probably due to a wider selection of items accessible and the convenience of being able to try on clothes without having to leave home. Electronics comes in second with 16% of e-commerce sales. This is due to the constant demand for new gadgets and the desire to stay up-to-date with the latest technology. Online sales of leisure and hobby products represent 15% of all ecommerce sales.

When asked what drives shoppers to shop online 57% of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison, and 37% who said they were looking for special deals or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product selection.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK consumers. About half of UK residents aged 65 or older have made a purchase on the internet in the last year. Shoppers can pick from a wide range of payment options and also decide the time and method they'd like their purchases delivered.

Convenience, price and availability are among the top reasons why shoppers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned the availability of more choices as well.

UK consumers are also becoming more eco conscious when it comes to their online shopping habits. For example 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They could take action if their orders are not packaged in an environmentally green manner.

Some customers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothes or footwear from a store that has their measurements on file. This lets them to skip the return process, and to get what they want faster.

It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are more used to the slower delivery times and have a better understanding of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK by age group

Shopping online is extremely popular in the UK. Clothes and accessories are the most popular purchases followed by food items, and entertainment such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for online retailers to know the demographics their customers are searching for when buying products. It is also important to know how long each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because this age group is time-poor and will use multiple devices to complete online Shopping figures Uk tasks.

The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to experience products before making a decision. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping remains attractive to them.

Another important aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are excessive. Additionally, 61% of over 55s claim that they will add additional items to their carts to meet the free delivery threshold.

4. online shopping uk sites shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are also more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of consumers were looking for brands that backed and collaborated with their local community.

Clothing and shoes are the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector with a wide range of other products on sale, such as kitchenware, jewellery, and sports items.

Shopping online is becoming increasingly popular to find most affordable bargains. In fact, some experts predict that ecommerce sales will account for almost 1/3 of all retail sales by 2024.

While some retailers are struggling to cope with the increase in online shopping, other are thriving. Online sales are booming in health and wellness, home and garden, and consumer electronics.

In the near future, online shopping for these products is expected to continue to grow. As the number of internet users increases it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, Online Shopping figures Uk retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European ecommerce market. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it an ideal place for retailers who want to improve their online presence and offer a seamless shopping experience.

During the COVID-19 epidemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the pandemic, as consumers continue to buy online as an alternative.

Online shopping is a significant component of the UK retail economy, with some estimates suggesting that it will comprise three-quarters of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advances in technology.

57% of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers as well as 37% of shoppers say there is a wider range of products available online. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the key driver for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have bought products they've never purchased in a store previously, and a majority are eager to try new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of shoppers using a buy now pay later option over the last year.

A solid return policy for online purchases for the UK is also a key aspect of e-commerce. The majority of buyers (59 percent) check a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.