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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing, and 45% like to "buy online, then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.

1. Retail sales online in the UK

It's no secret that sales of online retail in the UK have risen significantly in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are losing popularity as more customers prefer online stores for their purchases.

With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates consumers to buy online. To help you understand this, we've compiled a collection of retail sales figures and statistics that are both eye-opening as well as informative.

Of all the retail sectors of which fashion is the most popular, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving home. Electronics comes in second with 16% of the sales made through e-commerce. This is due to the constant demand for new devices, as well as the desire to stay up-to-date with the most recent technology. Hobbies and leisure items are also a favorite purchase online, with 15% of all online sales.

When asked what drives consumers to shop online 57 percent of UK consumers said convenience was the primary reason. Then, 48% mentioned price comparison and 37% said they were seeking discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide variety.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet in the past year. With a wide range of payment options available customers can also decide the time and date they would like their purchases to be delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices as another benefit and 37% noted an increased selection of options.

UK consumers are also becoming more eco conscious with regards to their online shopping habits. For example, 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.

Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothing, footwear, and accessories from a retailer that stores their size information. This allows them to avoid the return process and to purchase what they want quicker.

It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more used to the longer delivery times and are more aware of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to age group

Shopping famous online shopping sites for clothes in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most sought-after purchases followed by groceries and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of products and prices are also possible when making these purchases.

It is important to know that online Shopping figures Uk shoppers are a diverse group. This makes it vital for online retailers to know the type of customer they are seeking when they purchase products. It is also essential to know how much time each group of shoppers spends online. For instance the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.

The older generation on the other hand tend to have more shrewd buying habits and are less affected by advertisements on the internet. They also prefer to visit shops in the high street to touch and feel products before making a decision. This doesn't mean that they won't shop online. The convenience and ease of online shopping remain very appealing.

Another interesting aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Additionally, online shopping figures uk 61% of those over 55 say they'll add more items to their shopping carts in order to get the threshold of free delivery.

4. Online shopping in the UK in accordance with gender

Men and women in the UK are equally likely to purchase items online shopping uk groceries. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of those customers were looking for brands that backed and worked closely with their local communities.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't restricted to clothing. Other products such as kitchenware, jewelry, and sports goods are also available.

This is why online shopping is becoming increasingly popular as a way to find the best prices on these products. In fact, some analysts predict that online sales will account for nearly 1/3 of all retail sales in 2024.

While some retailers struggle to keep up with the growth in online shopping, others are flourishing. In particular the rise of online sales for health, fashion and beauty gardening, home and garden as well as consumer electronics.

In the near future the future, online shopping for these products is expected to continue to grow. With the number of people having access to the internet growing It is anticipated that customers will opt for online shopping in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. When shopping online, the UK's consumers are influenced by price, convenience and the variety of items. These factors make it a great place for retailers to invest in their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.

Shopping online is a significant part of UK retail, and some estimates suggest that it could make up one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.

In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online. This is closely followed by 48% who say that it is easier to find deals and special offers and 37% of shoppers say there's a wider selection of merchandise available online. This contrasts with Europe, where a greater proportion of shoppers cited lower prices as the main reason behind their purchase online.

The online shoppers are also keen to try new products and brands. Nearly a quarter of online shoppers have bought products they have never bought on the high street previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of shoppers using a buy now, pay later option in the last year.

In addition to this, a robust online return policy is an essential aspect of the e-commerce environment in the UK. The majority of online buyers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for both the return and payment shipping.