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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy london online clothing shopping sites, then pick up in store". This is a change in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics the B2C online market is predicted to reach $120 billion next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly turn to online retailers.
In order to do this, it's essential that both pureplay and omni-channel retailers understand what motivates customers to buy online. To help you do this, we've compiled an assortment of retail sales figures and stats that are both eye-opening as well as shocking.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving your home. Electronics comes in second, with 16% of online sales. This is probably due to the constant demand for new devices and the desire to keep up with the latest technology. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison while 37% said they were looking for discounts or special offers. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase within the last year. Shoppers can select from a wide range of payment options and also choose when and how their purchases delivered.
Price, convenience and accessibility are among the top reasons customers shop online. In fact 57% of online shoppers mention convenience as the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit and 37% noted a wider range of choices as well.
The shopping habits of UK consumers are also becoming more eco-conscious. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if they feel their deliveries are not coming in environmentally friendly packaging.
In addition to reducing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance 35% of UK shoppers have bought clothes or footwear from a retailer that has their size information on the file. This lets them skip the return process and get what they want quicker.
It is interesting to note that UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK depending on age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items followed by groceries and entertainment such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. Comparisons of prices and products are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce companies to know what their target market is seeking when it comes to purchasing products. It is also crucial to know how much time each type of consumer spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations however tend to have more conservative purchasing habits and are less affected by online advertising. They also prefer to go to high-street stores to experience products before making a purchase. But this doesn't mean they don't shop online, as the convenience and ease of use of online shopping is still extremely appealing to them.
A second interesting factor to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Moreover, 61% of those over 55 say that they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online Shopping figures Uk shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% of them searching for brands that support and are in close contact with their local communities.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, 62% of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, including jewellery, kitchenware, and sports items.
Online shopping has become increasingly popular to find best deals. In fact, Online Shopping figures Uk some analysts have predicted that ecommerce sales will make up nearly one-third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Online sales are increasing in health and wellness, home and garden, and consumer electronics.
The trend of purchasing these items online is expected to continue to grow in the coming years. As the number of internet users increases it is anticipated that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European ecommerce markets. When shopping online the British consumers are influenced primarily by price, convenience, and the wide variety of products. These factors make it an ideal location for retailers looking to improve their online presence and provide an easy shopping experience.
In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for safe and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.
Online shopping is a significant part of the UK retail market There are estimates that it will comprise one-third of all retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers claim that convenience is the main reason why they shop online. The 48 percent who say it's easier to find bargains and special offers and the 37% who say that there's a greater selection of merchandise available online are behind. In Europe more than half of shoppers cite lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the past year.
In addition to this an effective return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of online buyers (59%) will research the return policy of a retailer prior to buying, and nearly half will expect a retailer to be responsible for organizing and paying for return shipping.