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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its inception. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for shoppers to look up brands and make purchases. 45percent of them prefer to "buy online and then pick it up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. According to 2023 statistics the B2C market for online shopping is expected to reach $120 billion by the end of the year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more consumers prefer online retailers to make their purchases.
In order to do this, it's essential that both omni-channel and pureplay retailers understand what motivates consumers to shop online. We've collected statistics and figures on retail sales that are both eye opening and informative to assist you.
Of all the sectors of retail of which fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving home. Electronics is second with 16% of the sales made through e-commerce. This is due to the constant need for new devices, as well as the desire to stay up-to-date with the latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked what drives shoppers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who cited price comparison and 37% said they were looking for special discounts or offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide range.
2. Online shopping online site clothes in the UK
Online shopping is a common part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide variety of payment methods available buyers can also pick how and when they want their items to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as their main reason for shopping online. Then, another 48% of them cited lower prices and 37% mentioned a greater selection of choices.
The habits of online shopping among UK consumers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
Some consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, online shopping figures Uk but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on the file. This allows them to bypass the return process and obtain what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This may be because they are more accustomed to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on age group
Shopping online is a huge hit in the UK. Accessories and clothing are the most sought-after purchases followed by groceries and media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of prices and products are also feasible when making these purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it vital for e-commerce businesses to know the type of customer they are searching for when buying products. In addition to this, it is also important to know how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also prefer visiting high-street stores to touch and feel products before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online remain very appealing.
Another important aspect to take into consideration when it concerns online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are prohibitive. In addition, 61% of those over 55 say that they will add more items to their shopping carts in order to meet the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for products online. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of customers were looking for brands that backed and collaborated with their local community.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
Online shopping has become more popular for finding the most affordable bargains. In fact, some analysts have predicted that ecommerce sales will make up nearly one third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
In the future the online shopping market for these products is expected to increase. With the number of people who have access to the internet continuing to increase it is anticipated that increasing numbers of people will be turning to online shopping in the coming years. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European ecommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online shopping figures uk. These factors make it a perfect location for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 Pandemic, online sales grew significantly because consumers were looking for safe and convenient options for shopping. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is an important component of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and technological advancements.
57% of UK online shoppers say that convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals, and 37% who claim that there's a wider selection of products that are available online. This contrasts with Europe where a larger percentage of consumers said that lower prices were the key driver for their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have bought products they've never purchased on the high street previously, and a majority are willing to test new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29% of online shoppers using a buy now, pay later option in the last year.
Additionally, a robust online return policy is an essential aspect of the online shopping environment in the UK. The majority of online shoppers (59%) look up the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.