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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more customers turn to online retailers to make their purchases.
To do this, it's crucial that both omni-channel and pureplay retailers know what drives customers to buy online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most favored retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a wider selection of products and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with latest technology. Online sales of leisure and hobby products account for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison, Online Shopping Figures Uk while 37% of them said they were seeking discounts or special deals. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made an online purchase within the last year. With a wide variety of payment options buyers can also pick how and when they want their goods to be delivered.
Convenience, price and availability are among the top reasons shoppers shop online. In fact, 57% cite convenience as their primary reason to shop online. Then, another 48% cited lower prices and 37% said they have a wider variety of options.
Online shopping habits of UK customers are also becoming more eco-conscious. For online Shopping figures uk example 79 percent of UK online shopping sites shoppers say they recycle boxes and other packaging materials from their purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.
In addition to reducing their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For example 35 percent of UK customers have purchased clothes or footwear from a store that has their measurements on file. This lets them to avoid the return process, and to purchase what they want quicker.
Incredibly, UK customers are reported to be more willing to wait for Online Shopping Figures Uk orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the longer delivery time and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also simple to compare prices and items on the internet when making these kinds of purchases.
It is essential to realize that online shoppers are a diverse group. This makes it vital for online retailers to know the type of customer they are searching for when buying products. It is also important to understand how much time each type of consumer spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations are, however, likely to have more shrewd purchasing habits and are less swayed by online advertising. They also prefer visiting shops in the high street to experience products before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of online shopping remain very appealing.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. Additionally, they tend to drop their shopping carts if they think that shipping costs are excessive. Moreover 61% of people over 55 say they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups tend to spend more on fashion, home and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of shoppers were looking for brands that backed and worked closely with their local communities.
The most sought-after online purchasing products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. However the online sales don't just apply to clothing and there are a myriad of other products available such as kitchenware, jewellery, and sports goods.
Shopping online is becoming increasingly popular to find the most affordable bargains. Some analysts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rise of online shopping, while others are thriving. Particularly the rise of online sales for fashion, health and beauty as well as gardening and home and consumer electronics.
The trend of buying these products online is expected to continue grow in the coming years. As the number of internet users is growing, it is expected that online shopping will be more popular in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it a great opportunity for retailers to improve their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.
Online shopping is an important component of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This is because of the increasing use of e-commerce by customers and technological advances.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is followed closely by 48% who highlight that it is easier to find deals and special offers, and 37% who claim that there's a wider selection of products that are available online. This contrasts with Europe where a higher percentage of consumers said that lower prices were the key driver for their purchase online.
Online shoppers are also willing to test new brands and products. About 25% of shoppers online shopping uk sites have purchased products that they've never purchased on the high street previously, and a majority are eager to try new items when purchasing from the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. A majority of online buyers (59%) check a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.