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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is a shift in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have risen significantly in the last few years. According to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are losing popularity as more shoppers turn to online retailers for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives shoppers to buy online. We've put together statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the retail industries that are available, fashion is the most sought-after, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of products available and the convenience of being capable of trying on clothes without having to leave home. Electronics is second, with 16% of the sales made through e-commerce. This is likely due to the constant demand for new gadgets and the need to keep up with latest technology. Hobbies and leisure products are also a popular purchase online, accounting for 15% of all online sales.
When asked what drives consumers to shop online 57% of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. Whether it's to buy groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. With a variety of payment options customers can also decide how and when they want their items to be delivered.
While there are many reasons to shop online, some of the most common include convenience, price, and availability. In fact, 57% cite convenience as their main reason for shopping online. Then, another 48% of them cited lower prices while 37% said they have a wider selection of choices.
UK consumers are also becoming more eco conscious when it comes to their online shopping habits. For example 79% of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They can decide to take action if their purchases are not packaged in an eco friendly manner.
Some consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35 percent of UK shoppers have bought clothes or footwear from a retailer that has their size information stored on the file. This allows them to skip the return process and obtain what they want faster.
It is interesting to consider that UK consumers are reported to be more eager than ever to wait for online orders. This could be because they are used to the slow delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online in the UK is a very popular pastime for a lot of people. Clothes and accessories are the most popular items, followed by groceries, and media such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are diverse and this is why it is crucial for e-commerce companies to know what their target market is looking for when purchasing products. It is also important to understand how much time each group of shoppers spends which online stores ship internationally. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more cautious buying habits and online shopping figures uk are less influenced by the online ads. They also tend to visit high street stores to feel and see products prior to making purchases. But this doesn't mean that they won't buy online because the convenience and stress-free nature of online shopping figures uk shopping remains attractive to them.
Another important aspect to take into consideration when it concerns online shopping is that the older generation is more likely to demand and expect free delivery on all their purchases. Additionally, they are more likely to abandon their carts when they believe that shipping costs are excessive. Moreover, 61% of those over 55 say that they will add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase clothing, home and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those consumers were looking for brands that backed and were in close contact with their local community.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports goods.
As a result, online shopping is becoming increasingly popular as a method to find the best prices on these items. In fact, some experts predict that ecommerce sales will make up nearly 1/3 of all retail sales by 2024.
While some retailers struggle to deal with the rise in online shopping, others are flourishing. Particularly the rise of online sales for health, fashion, beauty gardening, home and garden, and consumer electronic.
In the future the future, online shopping for these products is expected to continue to grow. With the number of people with access to the internet continuing to increase it is expected that more and customers will opt for online shopping in the coming years. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European online marketplaces. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal opportunity for retailers to improve their online presence and offer a seamless online shopping experience.
During the COVID-19 epidemic, online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and technological advancements.
57% of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who say it's easier to find deals and special offers and the 37% who claim there's a wider selection of products online are closely behind. This is in contrast to Europe where a higher percentage of shoppers said that lower prices were the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of online shoppers have bought items they've never purchased in a store before, and half are eager to try new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of shoppers using a buy now pay later option in the past year.
Additionally an effective return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59 percent) go through the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.