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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online sales of retail in the UK
It's no secret that online retail sales in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C market for online shopping is expected to reach $120 billion next year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've compiled retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most popular retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Online sales of leisure and hobbies products make up 15% of all ecommerce sales.
When asked about the factors that drive customers to shop online, 57% of UK customers cited convenience as the primary driver. Then, 48% cited price comparison, while 37% of them said they were seeking discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. Whether it's to buy groceries, electronics or clothes - nearly half of UK residents over 65 have made an online purchase in the past year alone. With a wide range of payment options buyers can also pick the best time and method for their purchases to be delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as their main reason for purchasing online. Additionally, 48% of them cited lower prices, while 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if they believe that their packages are not coming in environmentally friendly packaging.
Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who has their size information saved. This lets them avoid the return process and get what they want quicker.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be because UK consumers are more accustomed to the longer delivery time and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a popular activity for a lot of people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also essential to understand how much time each segment of customers spends online. The younger generation, for online shopping figures uk example, is more likely to use mobile devices to shop than other groups. This is because this age group is busy and uses multiple devices to accomplish online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer visiting shops in the high street to experience products before making a decision. However, this doesn't mean they will not buy online, as the convenience and stress-free nature of online shopping remains very appealing to them.
Another interesting factor to consider when it concerns online shopping is that the older generations are more likely to demand and expect free delivery on all purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups tend to spend more on fashion, home and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and worked closely with their local community.
Shoes and clothing are among the most sought-after items to buy Online Shopping Figures Uk in the UK. In fact 62% of British women who shop online bought these items by 2020. Online sales aren't just restricted to clothing. Other products such as kitchenware, jewellery and sports equipment are also available.
Shopping online shopping sites london has become increasingly popular to find best deals. Some experts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are thriving. Particularly, online sales are booming for health, fashion, beauty as well as gardening and home and consumer electronic.
The trend of purchasing these items online is expected to continue increase in the coming years. As the number of internet users continues to grow, it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European online marketplaces. When they shop online the British consumers are mostly influenced by convenience, price, and the variety of items. These factors make it an ideal location for retailers looking to improve their online presence and offer an easy shopping experience.
In the COVID-19 pandemic online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Online shopping is an important part of UK retail, and certain estimates suggest that it could account for one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals and the 37% who claim there is a greater range of items available online are behind. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the main reason behind their purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never seen on the high street before, and half are eager to try new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29 percent of shoppers using the buy now pay later option in the last year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online buyers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for arranging and paying for return shipping.