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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of all retail sales.

Shopping online is a popular way for consumers to research brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up at the store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have risen significantly over the past few years. According to 2023 statistics the B2C market for online shopping is expected to reach almost $120 billion in the next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly shop online.

To achieve this, it is important that both pureplay and omni-channel retailers understand what motivates shoppers to purchase online. To help you understand this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and revealing.

Of all the sectors of retail, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is probably due to a greater variety of items available and the convenience of being able to try on clothes without having to leave home. Electronics comes in second with 16% of all the sales made through e-commerce. This is probably due to the constant need for new technology as well as the desire to keep up with the latest technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special offers. These findings suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK customers. More than half of UK residents aged 65 or older have made an online purchase in the past year. Shoppers can choose from a range of payment options and decide the time and method they'd like their items delivered.

Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of online shoppers say that convenience is the primary motive behind their shopping. Additionally, 48% of them cited lower prices as a advantage, while 37% cited an increased selection of options.

Online shopping habits of UK customers are also becoming increasingly eco-conscious. For instance, 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may even take action if believe that their packages are not coming in environmentally friendly packaging.

Some customers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK shoppers have bought clothes, footwear, or accessories from a store that has their size information on the file. This allows them to skip the return process and to purchase what they want faster.

It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a favorite pastime for many people. Accessories and clothing are the most sought-after purchases followed by groceries and media such as movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also simple to compare prices and products cheapest online shopping uk when making these types of purchases.

It is crucial to understand that online shoppers are diverse. This makes it essential for online retailers to know what their target audience is seeking when they purchase products. In addition to this it is important to know how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.

The older generation on the other hand tend to have more conservative buying habits and are less affected by online advertising. They also prefer visiting high-end stores to touch and feel products before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of online shopping remain very appealing.

Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to anticipate and expect free delivery on all purchases. Additionally they tend to drop their carts when they believe that shipping costs are excessive. In addition, 61% of over 55s say that they will add more items to their shopping carts in order to get a free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase products online shopping uk sites. However women are more likely to make big purchases, Online shopping figures uk like furniture or electrical appliances, than men. Both groups are more likely to purchase clothing household and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers searched for brands that were supportive and worked closely with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. Online sales aren't just limited to clothing. Other items like jewellery, kitchenware and sports equipment are also available.

This is why online shopping is becoming more popular as a way to find the most affordable prices on these items. Some analysts predict that by 2024, online sales could make up almost one third of retail sales.

While some retailers struggle to cope with the increase in online sales, others are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.

In the near future the online shopping market for these products is expected to increase. With the number of people having access to the internet increasing, it is expected that more more people will turn to online shopping in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the top European online marketplaces. When shopping online the customers of the UK are mostly influenced by price, convenience and the variety of items. These factors make it a perfect place for retailers to build their online presence and provide an effortless shopping experience online.

During the COVID-19 pandemic online sales increased dramatically because consumers were looking for safer and more convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Shopping online is a significant part of UK retail, and certain estimates suggest that it could comprise one-third of sales by 2024. This growth is a result of the increasing adoption of e-commerce by consumers as well as technological advancements.

In the UK, 57% of shoppers who shop online shopping figures uk mention convenience as the primary reason they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers and 37% of shoppers say there's a wider selection of merchandise available online. This is in contrast to Europe where a larger percentage of consumers cited lower prices as the primary reason for their purchase online.

Online shoppers are also eager to test new products and brands. Nearly 25% of shoppers online have bought items they've never seen on the high street before, and half are willing to try new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of shoppers using a buy now pay later option in the last year.

Additionally, a robust online return policy is a vital aspect of the e-commerce environment in the UK. The majority of shoppers (59 percent) will look up the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for both organizing and paying for return shipping.