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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should pay attention to.
1. Retail sales online in the UK
There's no denying that online sales of merchandise have risen substantially in the UK in recent years. According to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly turn to online shopping figures Uk retailers.
To achieve this, it is important that both pureplay and omnichannel retailers understand what draws customers to buy online. We've compiled statistics and figures on retail sales that are both eye opening and revealing to help you.
Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a greater variety of merchandise available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with the latest technologies. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.
When asked what drives consumers to shop online 57 percent of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison and 37% of them said they were seeking discounts or special deals. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. Nearly half of UK people aged 65 and older have made an online shop designer suits purchase within the last year. Shoppers can select from a variety of payment options, and decide the time and method they'd like their products delivered.
While there are many reasons for online shoppers to shop Some of the most popular are convenience, price, and availability. In fact, 57% cite convenience as their main reason for purchasing online. Then, 48% cited lower prices as a benefit, while 37% mentioned an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.
Certain consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that stores their size information. This allows them to skip the return process, and to purchase what they want faster.
It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to understand that online shoppers are very diverse and this is why it is crucial for e-commerce businesses to understand what their target market is looking for when they purchase products. It is also important to know how much time each segment of customers spends online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation on the other hand tend to have more conservative buying habits and are less influenced by online advertising. They also prefer to go to high-end stores to experience products before making a decision. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping remains attractive to them.
Another interesting aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as products for beauty and online shopping figures Uk health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers were looking for brands that backed and collaborated with their local community.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
This is why online shopping online site clothes is becoming more popular as a way to get the best deals on these items. In fact, some analysts predict that online sales will account for nearly one third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, whereas others are thriving. In particular, online sales are booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.
In the near future, online shopping for these products is expected to increase. As the number of people who use the internet increases it is expected that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European ecommerce markets. Its consumers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great spot for retailers who wish to invest in their web presence and Online Shopping figures uk provide a seamless shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a significant part of the UK retail industry There are estimates that it will comprise a third of all retail sales in 2024. This increase is the result of the increasing adoption of ecommerce by consumers and technological advancements.
57 percent of UK online shoppers believe that convenience is the main reason they shop online. This is followed by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of products available online. In Europe more than half of shoppers cite the lower cost as a primary factor in their decision to buy online.
Online shoppers are also willing to test new products and brands. About 25% of online shoppers have bought items they've never purchased on the high-street before, and half are willing to try new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29% of online shoppers using a buy now, pay later option over the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of online shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for the return and payment shipping.