10 Things Everybody Gets Wrong About The Word "Online Shopping Figures Uk."
Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK, where ecommerce represents 20% of retail sales.
Shopping online is a popular method for shoppers to explore brands and purchase. 45% of customers prefer to "buy online and pick up in-store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online sales of retail in the UK
It's not difficult to see that online retail sales in the UK have grown significantly in the last few years. According to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more customers turn to online stores for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you do this, we've put together a collection of retail sales figures and statistics that are both eye-opening and informative.
Of all the retail sectors of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to a wider selection of products available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second with 16% of online sales. This is likely due to the constant need for new gadgets and a desire to keep up with the most recent technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all online sales.
When asked what factors drive shoppers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% mentioned price comparison while 37% said they were looking for discounts or special deals. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK consumers. Be it for groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase in the last year. With a wide range of payment options available customers can also decide how and when they want their purchases to be delivered.
While there are many reasons to shop online among them, the most popular include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Additionally, 48% pointed to lower prices and 37% mentioned a greater choice of options.
UK consumers are also becoming more environmentally conscious in their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an eco friendly manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their shopping experience more personal. For instance 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer with their size information stored on the file. This lets them skip the return process and to get what they want faster.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a popular activity for many people. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Online comparisons of prices and products are also possible when making these purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is looking for when purchasing products. Additionally it is crucial to know how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation has less time and will make use of multiple devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to see and touch products before making purchases. This doesn't mean that they won't buy online. The convenience and ease of shopping online remain very appealing.
A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. In addition 61% of people over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for items on the internet. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to buy clothing household and garden products, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and work closely with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact 62% of British women who shop online will purchase these items by the year 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.
Shopping online is becoming more popular for finding the best online shopping sites clothes bargains. In fact, some analysts predict that online sales will make up nearly one-third of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Online sales are booming in fashion, health and wellness as well as home and garden and shopping online consumer electronics.
The trend of buying online for these items is likely to continue to grow in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it's important for Shopping online retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. When shopping online the British consumers are mostly influenced by price, convenience and a variety of products. These factors make it a great location for retailers to improve their online presence and provide an effortless shopping experience online.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.
Shopping online is a large component of the UK retail market, with some estimates suggesting that it will comprise a third of all retail sales in 2024. This growth is fueled by increasing consumer adoption of ecommerce and advances in technology.
57% of UK online shoppers claim that convenience is the main reason why they shop online. The 48% who say it's easier to find bargains and special offers and the 37% who say there's a wider selection of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers stated lower prices as the key driver for their choice to shop online.
The online shoppers are also keen to test new brands and products. Online customers are willing to try new products and brands. Half of people are willing to try them when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of online shoppers using a buy now pay later option over the last year.
A strong online return policy for the UK is also a key aspect of ecommerce. The majority of shoppers (59 percent) will research a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for the return and payment shipping.