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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.

1. Online retail sales in the UK

There's no denying that sales on retail websites have increased significantly in the UK over recent years. According to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly shop online.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you do this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening and revealing.

Of all the retail sectors of which fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of items accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the need to keep up with most recent technology. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all online sales.

When asked what factors drive shoppers to shop online, 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special discounts or offers. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is now a regular part of life for many UK residents. About half of UK residents aged 65 or older have made a purchase online in the past year. With a wide variety of payment options available, shoppers can also choose the time and date they would like their items to be delivered.

While there are many reasons to shop online shopping top 7 Some of the most popular are convenience, price, and availability. In fact, 57% of shoppers cite convenience as their main reason for shopping online. Another 48% of them cited lower prices while 37% cited a wider selection of choices.

The shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance, 79 percent of UK Online shopping Figures uk shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.

Certain consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer who has their size information stored. This lets them skip the return process and get what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because UK customers are more used to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age group

Online shopping is very popular in the UK. Accessories and clothing are the most popular items followed by groceries and entertainment such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and items online when making these types of purchases.

It is important to note that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know what their customers are seeking when they purchase products. It is also essential to know how much time each type of consumer spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

The older generation tends to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to feel and touch products before making a purchase. But this doesn't mean that they don't shop online due to the convenience and ease of online shopping remains very appealing to them.

Another interesting factor to consider when it concerns online shopping is that the older generations are more likely to demand and demand free delivery on all purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover 61% of those over 55 say that they will add more items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to shop for items online. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to buy fashion products, home and garden items, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of those customers looked for brands that supported and were in close contact with their local communities.

Shoes and clothing are among the most requested items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. However online sales aren't limited to clothing with a wide range of other products available such as kitchenware, jewellery, and sports goods.

Online shopping has become increasingly popular to find the best bargains. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.

While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Particularly the online market is booming for health, fashion and beauty, home and gardening, and consumer electronics.

The trend of buying these products online is expected to continue expand in the years ahead. With the number of people with access to the internet increasing It is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When they shop online the customers of the UK are mostly influenced by price, convenience, and the variety of items. These factors make it an ideal location for retailers looking to improve their web presence and offer seamless shopping.

In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.

Shopping online is a significant component of UK retail and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advances in technology.

57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers and 37% who say there's a greater variety of products that are available online. This contrasts with Europe where a higher proportion of shoppers cited lower prices as the primary reason for their purchase online.

The online shoppers are also keen to test new brands and products. Almost 25% of online shoppers have bought products they've never purchased on the high-street previously, Online shopping Figures uk and a majority are eager to try new products when shopping on an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.

A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of buyers (59 percent) go through the return policy of a retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.