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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping websites clothes shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have risen significantly in the UK in recent years. According to data from 2023 the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online stores for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the retail industries that are available, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is probably due to the constant need for new gadgets and a desire to keep up with the most recent technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who indicated they were looking for special deals or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can i buy from a uk website select from a variety of payment options and also choose the time and method they'd like their items delivered.
While there are many reasons to shop online Some of the most popular include convenience prices, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Then, 48% cited lower prices as a benefit and 37% noted a wider range of choices as well.
Online shopping habits of UK consumers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they think their purchases aren't being packaged in environmentally friendly ways.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they need faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular items, followed by groceries, and entertainment such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are very diverse, which makes it essential for ecommerce companies to know what their target market is seeking when purchasing products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is time-poor Online Shopping figures Uk and will make use of multiple devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer visiting high-end stores to touch and feel products before making a final decision. However, this doesn't mean that they won't buy online, as the convenience and ease of use of online shopping is attractive to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are too high. Additionally, 61% of those over 55 claim that they will add more items to their shopping carts in order to meet a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion products, home and garden items as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of these searching for brands that support and collaborate with their local communities.
The most popular online shopping products in the UK are footwear and clothing. In fact 62 percent of British women who shop online purchased these items by 2020. Online sales aren't just limited to clothing. Other items like kitchenware, jewelry, and sports items are also available.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these items. Some analysts believe that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers struggle to keep up with the growth in online shopping, other are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend for buying these items online is expected to continue to expand in the years ahead. As the number of people who use the internet continues to grow it is anticipated that online Shopping figures uk shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. When shopping online the customers of the UK are mostly influenced by price, convenience and online shopping Figures uk a variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 pandemic online sales increased dramatically as consumers chose safer and more convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to buy online as an alternative.
Online shopping is a major part of UK retail and some estimates suggest that it will comprise three-quarters of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find deals and special offers and the 37% who say there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a larger percentage of consumers said that lower prices were the key driver for their decision to shop online.
Online shoppers are also willing to try new products and brands. Almost a quarter of online shoppers have bought items they've never purchased in a store previously, and a majority are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.
In addition to this, a robust online return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of shoppers (59%) will check the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for both the return and payment shipping.