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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have risen significantly in the UK in recent years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
In order to do this, it is important that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. To assist you in this, we've put together an assortment of retail sales figures and stats that are both eye-opening as well as revealing.
Of all the retail sectors of which fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely due to the constant need for new gadgets and the need to keep up with most recent technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. Nearly half of UK residents aged 65 or older have made a purchase online within the last year. Shoppers can choose from a range of payment options and also choose when and how their items delivered.
There are many reasons for shoppers to shop online, some of the most popular are convenience prices, availability, and price. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. Then, another 48% pointed to lower prices and 37% said they have a wider choice of options.
online store uk cheapest shopping habits of UK consumers are also becoming more eco-conscious. For instance 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.
In addition to reducing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For instance 35% of UK customers have purchased clothing, footwear, or accessories from a retailer with their size information stored on the file. This lets them bypass the return process and get what they want quicker.
It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because they are more accustomed to the longer delivery times and are more aware of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for a lot of people. The most popular items to purchase are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also important to understand how much time each group of shoppers spends online. The younger generation, online shopping Figures Uk for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation is time-poor, and will use several devices to accomplish online tasks.
The older generations on the other hand tend to have more conservative buying habits and are less swayed by online advertising. They also prefer to go to high-end stores to experience products before making a final decision. However, this doesn't mean that they won't buy online because the convenience and ease of use of online shopping remains extremely appealing to them.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition 61% of people over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase goods online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups tend to spend more on clothing, home and garden products as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of these searching for brands that support and are in close contact with their local communities.
Clothing and shoes are the most sought-after items for online shopping in the UK. In fact 62 percent of British women who shop online will purchase these items by 2020. Online sales are not restricted to clothing. Other products such as kitchenware, jewelry, and sports items are also available.
Shopping online has become increasingly popular to find the most affordable deals. In fact, some analysts have predicted that e-commerce sales will make up nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. In particular the online market is booming for health, fashion and beauty as well as gardening and home and consumer electronic.
In the near future, online shopping for these items is expected to continue to grow. With the number of people with access to the internet growing It is expected that more increasing numbers of people will be turning to online shopping in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. When they shop online, the UK's consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 pandemic online Shopping figures uk sales grew dramatically as consumers chose safe and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a large part of the UK retail economy There are estimates that it will account for three-quarters of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advancements.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals and 37% of shoppers say there's a wider selection of products available online. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the main reason behind their choice to shop online.
Online shoppers are also willing to try new products and brands. Online consumers are open to trying new brands and products. Half of people are willing to try new brands when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the past year.
In addition to this an effective return policy is a vital aspect of the ecommerce environment in the UK. The majority of buyers (59 percent) look up a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.