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Online Shopping Figures For the UK
The online retail market has been growing continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular method for consumers to explore brands and purchase. 45% of them prefer to "buy online and pick up in-store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have grown significantly in the UK in recent years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you do this, we've created an assortment of retail sales figures and other statistics that are both eye-opening and revealing.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all online sales. This is likely due to a greater variety of items available and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with latest technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all e-commerce sales.
When asked what drives customers to shop online, 57% of UK consumers cited convenience as the primary reason. In addition, 48% of them cited price comparison, while 37% stated that they were seeking discounts or special deals. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. More than half of UK residents aged 65 and older have made an online purchase in the past year. Shoppers can select from a variety of payment options, and choose when and how they want their items delivered.
While there are many reasons for online shopping sites clothes cheap shoppers to shop Some of the most popular are convenience prices, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Additionally, 48% pointed to lower prices while 37% said they have a wider choice of options.
UK consumers are also becoming more eco conscious in their online shopping habits. For example 79% of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They might even take action if believe that their packages are not being packaged in environmentally friendly ways.
Certain consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This allows them to skip the return process, and to get what they want faster.
Incredibly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the longer delivery time and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. Accessories and clothing are the most popular items followed by groceries and media like music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. Comparisons of products and prices are also feasible when making these purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for online retailers to know what their target audience is looking for when purchasing products. It is also essential to understand how much time each group of shoppers spends online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less swayed by advertisements on the internet. They also prefer to visit high-end stores to touch and feel products before making a decision. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still appealing.
A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore, as many as 61% of those over 55 claim that they will add additional items to their carts to meet the threshold of free delivery.
4. Online shopping figures uk shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups tend to spend more on clothing household and garden products, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and collaborate with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However, online sales aren't restricted to clothing, with a variety of other products available including jewellery, kitchenware, and sports items.
Shopping online has become increasingly popular to find the most affordable deals. Some experts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping, whereas others are prospering. In particular the online market is booming for fashion, health and beauty as well as gardening and home and consumer electronics.
In the future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet growing It is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European ecommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it a perfect location for retailers to improve their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safe and convenient options for online shopping figures uk shopping. This trend has continued after the pandemic as consumers continue to buy online as an alternative.
Online shopping is an important aspect of UK retail and some estimates suggest that it could account for a third of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advances.
57% of UK online shoppers believe that convenience is the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals and the 37% who say there's a wider selection of merchandise available online are behind. In Europe the majority of shoppers cite lower prices as a major reason for them to purchase online.
Online shoppers are also eager to test new brands and products. About 25% of shoppers online have bought products they have never bought in a store previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have used this option in the past year.
In addition to this, a strong online return policy is an essential aspect of the online shopping environment in the UK. The majority of buyers (59%) check a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.