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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% prefer to "buy online, pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
There's no denying that retail sales online have grown significantly in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are seeing a decline in popularity as more consumers prefer online retailers to make their purchases.
To achieve this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online. To help you do this, we've compiled a collection of retail sales figures and stats that are both eye-opening and informative.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a wider variety of items and the ease of trying on clothes without leaving the house. Electronics is the second most popular, with 16% of all online sales. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with most recent technology. online shopping Figures Uk sales of hobbies and leisure products make up 15% of all online sales.
When asked what drives shoppers to shop online 57 percent of UK customers cited convenience as the primary driver. In addition, 48% of them cited price comparison while 37% stated that they were seeking discounts or special offers. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Nearly half of UK residents aged 65 and older have made a purchase online in the last year. With a wide variety of payment options available buyers can also pick the time and date they would like their items to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of people cite convenience as their main reason to shop online. Another 48% of them cited lower prices and online Shopping figures uk 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They might even take action if believe that their packages are not being packaged in environmentally friendly ways.
Some consumers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK shoppers have bought clothing or footwear from a retailer with their size information on the file. This allows them to skip the return process and obtain what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This could be due to the fact that they are more used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most sought-after purchases followed by food items, and entertainment such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of products and prices are also feasible when making these purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for e-commerce businesses to know what their target audience is looking for when purchasing products. Additionally it is important to know how to ship to ireland from uk much time each age group is spending shopping online. For Online Shopping Figures Uk instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is busy and uses multiple devices to accomplish online tasks.
The older generation are, however, likely to have more cautious buying habits and are less affected by online advertising. They also prefer to visit high-end stores to feel and touch products before making a decision. But this doesn't mean they won't buy online due to the convenience and stress-free nature of online shopping websites clothes shopping is attractive to them.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. In addition, 61% of over 55s claim that they will add more items to their shopping carts in order to get the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers were looking for brands that backed and collaborated with their local community.
Shoes and clothing are the most popular products for online shopping in the UK. In fact, 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't just limited to clothing. Other items like jewellery, kitchenware and sports equipment are also available.
Online shopping is becoming more popular for finding the best deals. Some experts estimate that by 2024 online sales could make up nearly a third of retail sales.
While some retailers are struggling to deal with the rise in online shopping, other are flourishing. In particular the online market is booming for health, fashion and beauty gardening, home and garden as well as consumer electronic.
The trend of purchasing these items online is expected to continue to increase in the coming years. With the number of people with access to the internet continuing to increase, it is anticipated that more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and provide an easy shopping experience.
During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a significant part of the UK retail economy There are estimates that it will comprise a third of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
57% of UK online shoppers say that convenience is the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals as well as the 37% who say there is a greater range of merchandise available online are behind. In Europe more than half of consumers cite the lower cost as a primary factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of them are willing to try them when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the past year.
Additionally, a robust online return policy is a vital aspect of the ecommerce environment in the UK. The majority of online shoppers (59%) go through a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.