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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its humble beginnings. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not a secret that online sales of merchandise have grown dramatically in the UK in recent years. According to the 2023 statistics, the B2C online market is expected to reach almost $120 billion by the end of the year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers to make their purchases.
To do this, it is important that both pureplay and omnichannel retailers understand what motivates consumers to shop online. We've put together retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the wider range of products that are available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is due to the constant need for new technology and the desire to keep up with the most recent technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked why they shop online, 57% cited convenience. Then, 48% cited price comparison and 37% said they were seeking discounts or special offers. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. Be it for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made a purchase online within the last year. With a variety of payment methods available buyers can also pick how and when they want their items to be delivered.
While there are many reasons for shoppers to shop online Some of the most common include convenience price, availability, Online shopping figures uk and price. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Another 48% of them cited lower prices while 37% said they have a wider selection of choices.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. For instance 79 percent of UK online shopping figures uk (125.141.133.9 said) shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They can take action if their orders are not packaged in an environmentally green manner.
In addition to lessening their environmental impact, some consumers are also trying to make their online shopping experiences more personal. For example, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information stored. This allows them to bypass the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on the age range
Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it vital for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also crucial to know how long each type of consumer spends online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generation are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They are also more likely to visit high street stores to feel and see items before making an purchase. However, this doesn't mean they will not buy online, as the convenience and ease of use of online shopping is still extremely appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to demand and demand free delivery on all purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of those over 55 say that they will add additional items to their carts to meet a free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase products online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and online Shopping Figures uk consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers searched for brands that were supportive and were in close contact with their local community.
Shoes and clothing are among the most requested items for online shopping in the UK. In fact, 62% of British women who shop online will purchase these items by the year 2020. However online sales aren't limited to clothing with a wide range of other products on sale, such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find the most affordable bargains. In fact, some experts predict that online sales will make up nearly 1/3 of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online sales, others are thriving. In particular the rise of online shopping uk cheap sales for fashion, health and beauty, home and gardening as well as consumer electronics.
The trend of buying online for these items is likely to continue to increase in the years ahead. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the most important European online marketplaces. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal location for retailers to improve their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a significant aspect of UK retail and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advancements.
In the UK, 57% of online shoppers say convenience is the primary factor driving them to shop online. This is closely followed by 48% who say that it is easier to find special offers and deals, and 37% who claim that there's a wider selection of products that are available online. This contrasts with Europe, where a greater percentage of shoppers said that lower prices were the main reason behind their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have used this option in the last year.
In addition to this an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of online buyers (59%) will check the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for arranging and paying for return shipping.