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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many people shop online to research brands before purchasing and 45% prefer to "buy online, then pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics the B2C online market is expected to reach $120 billion by the end of the year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more customers prefer online retailers to make their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of sales figures and stats that are both eye-opening and revealing.
Of all the sectors of retail that are available, fashion is the most well-known, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked about the factors that drive customers to shop online, 57% of UK customers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison and Online Shopping Figures Uk 37% said they were seeking special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. Be it for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the last year. With a wide range of payment options, shoppers can also choose the time and date they would like their goods to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Then, another 48% pointed to lower prices while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.
Some consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35 percent of UK customers have purchased clothes, footwear, or accessories from a store that has their size information on the file. This lets them to skip the return process, and to get what they want quicker.
Interestingly, UK consumers are reported to be more willing to wait for their cheapest online grocery shopping uk orders than they were during the pandemic. This could be because they are more used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online Shopping Figures Uk shopping in the UK in accordance with the age group
Shopping online is extremely popular in the UK. The most sought-after purchases are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is important to note that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their target market is looking for when they purchase products. It is also essential to know how long each type of consumer spends online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
The older generation however tend to have more shrewd buying habits and are less influenced by advertisements on the internet. They are also more likely to go to stores in the high street to see and touch items before making an purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still appealing.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all of their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. In addition 61% of people over 55 say that they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make major purchases, such as furniture and electrical appliances. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of them looking for brands that support and are in close contact with their local communities.
The most sought-after online shopping products in the UK are clothing and shoes. In fact, 62% of British women who shop online purchased these items by the year 2020. Online sales aren't just only limited to clothing. Other items such as jewellery, kitchenware and sports items are also available.
Online shopping has become increasingly popular to find most affordable bargains. In fact, some experts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online sales, others are flourishing. In particular the online market is booming for health, fashion and beauty gardening, home and garden, and consumer electronic.
In the near future the future, online shopping for these products is expected to increase. With the number of people who have access to the internet growing it is anticipated that more people will turn to online shopping in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. When it comes to online shopping the customers of the UK are influenced primarily by convenience, price, and the wide variety of products. These factors make it an ideal place for retailers who want to improve their web presence and provide a seamless shopping experience.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it could make up a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by consumers as well as technological advances.
In the UK 57% of online shoppers mention convenience as the primary reason they shop online. This is followed by 48% who say that it is easier to discover special deals and offers and 37% of shoppers say there's a greater variety of products available online. In Europe more than half of shoppers cite lower prices as a key factor in their decision to buy online.
Online shoppers are also eager to try new brands and products. Almost 25% of shoppers online have bought products they've never purchased in a store previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers, with 29 percent of shoppers using a buy now, pay later option over the last year.
A strong online return policy for the UK is also a key aspect of ecommerce. The majority of buyers (59 percent) check the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.