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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are seeing a decline in popularity as more customers turn to online retailers for their purchases.
To achieve this, it's crucial that both pureplay and omni-channel retailers understand what draws consumers to shop online. To assist you in this, we've created a collection of retail sales figures and statistics that are both eye-opening and shocking.
Fashion is the most sought-after retail sector in the UK with 28 percent of all e-commerce sales. This is probably due to a greater variety of items accessible and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with most recent technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked what drives consumers to shop online, 57 percent of UK consumers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% indicated they were looking for special offers or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a wide range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. About half of UK residents aged 65 or older have made an online purchase in the last year. Shoppers can pick from a variety of payment options and choose when and how their products delivered.
There are many motives to shop online among them, the most popular are convenience prices, availability, and price. In fact 57% of online shoppers say that convenience is the primary reason for their shopping habits. Then, another 48% pointed to lower prices and 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an environmentally friendly manner.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experiences more personal. For instance, 35% of UK customers have bought clothes, footwear, and accessories from a retailer that stores their size information. This lets them skip the return process, and to purchase what they want faster.
It is interesting to know that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be because they are more used to the slow delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK in accordance with age group
Online shopping in the UK is a popular activity for a large number of people. Clothing and accessories are among the most sought-after purchases followed by groceries and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also easy to compare prices and online shopping Figures uk products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their customers are looking for when they purchase products. Additionally it is important to be aware of how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They are also more likely to visit stores on the high street to see and touch products before making a purchase. However, this doesn't mean they will not buy online due to the convenience and ease of online shopping is still extremely appealing to them.
Another interesting factor to consider when it comes to online shopping is that older generations are more likely to expect and demand free delivery on all of their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Moreover, 61% of those over 55 say they'll add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of customers were looking for brands that backed and collaborated with their local community.
The most popular online shopping items in the UK are footwear and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports items.
This is why online shopping is becoming more popular as a way to find the best prices on these products. Some experts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping while others are prospering. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
In the future, online shopping for these items is expected to increase. As the number of internet users increases it is expected that online shopping will be more popular in the future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a perfect opportunity for retailers to invest in their online presence and provide a seamless cheapest online shopping uk shopping experience.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. The 48 percent who say it's easier to find deals and special deals and the 37% who say there's a wider selection of products online are closely behind. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the primary reason for their purchase online.
Consumers are also willing to try new brands and products when they shop online. About 25% of online shoppers have purchased products that they've never seen on the high-street before, and half are willing to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29% of online shopping Figures uk shoppers using a buy now, pay later option over the last year.
Additionally, a strong online return policy is an essential aspect of the e-commerce landscape for the UK. The majority of buyers (59 percent) go through the return policy of a retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.