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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have grown significantly in the UK in recent years. In fact, according to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are seeing a decline in popularity as more consumers are turning to online stores for their purchases.
In order to do this, it's essential that both pureplay and omnichannel retailers understand what draws consumers to shop online. We've put together statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the retail industries of which fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider selection of products and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely because of the constant demand for new gadgets as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% cited convenience. In addition, 48% of them cited price comparison and 37% said they were looking for discounts or special offers. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. Whether it's to buy electronics, groceries or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. With a wide range of payment options available customers can also decide the best time and method for their purchases to be delivered.
There are many reasons for shoppers to shop online Some of the most common include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their primary reason to shop Online shopping figures Uk. Another 48% pointed to lower prices while 37% cited a wider choice of options.
The habits of online shopping among UK customers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if feel their deliveries are not being packaged in environmentally friendly ways.
Some consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This lets them to avoid the return process, and to get what they want faster.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are used to the slower delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for e-commerce businesses to know the type of customer they are seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.
The older generation however tend to have more conservative purchasing habits and are less swayed by advertisements on the internet. They are also more likely to visit high street stores to feel and see items before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still very appealing.
Another interesting aspect to think about when it comes to online shopping is that older generation is more likely to demand and expect free delivery on all of their purchases. In addition, they tend to drop their carts when they believe that shipping costs are excessive. Furthermore 61% of those over 55 say they will add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to shop for goods online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy clothing, home and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of those shoppers were looking for brands that backed and [empty] collaborated with their local community.
Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact 62% of British women who shop online bought these items by the year 2020. Online sales aren't restricted to clothing. Other items like kitchenware, jewelry, and sports goods are also available.
As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. In fact, some experts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online sales, others are thriving. Particularly the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronic.
The trend for buying online for these items is likely to continue to expand in the years ahead. As the number of internet users continues to grow it is expected that online shopping will become more popular in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. When it comes to online shopping the British consumers are influenced by price, convenience and the variety of items. These factors make it a perfect place for retailers to improve their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose london online clothing shopping sites shopping as an attractive alternative.
Shopping online is a significant component of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK, 57% of online shoppers say convenience is the primary factor driving them to shop cheap online shopping sites uk. This is followed by 48% who say that it is easier to find special offers and deals, and 37% who say there's a greater variety of products available online. In Europe the majority of consumers cite lower prices as a key factor for their decision to purchase online.
Online shoppers are also willing to try new brands and products. Online customers are willing to try new brands and products. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers with 29 percent of shoppers using a buy now pay later option over the last year.
Additionally, a strong online return policy is a crucial aspect of the ecommerce landscape in the UK. The majority of shoppers (59%) will check the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for the return and payment shipping.