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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.

Many people shop online to research brands before making a purchase and online shopping figures uk 45% prefer to "buy online, then pick up in store". This is an interesting shift in consumer behavior that bricks and online shopping figures uk mortar stores should pay attention to.

1. Online retail sales in the UK

It's not a secret that retail sales online have increased significantly in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more shoppers turn to online stores for their purchases.

With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives consumers to buy online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.

Of all the retail industries, fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of items available and the convenience of being able to try on clothes without leaving your home. Electronics comes in second place with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with the latest technology. Online sales of leisure and hobbies products make up 15% of all ecommerce sales.

When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison while 37% said they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online has become a daily part of life for many UK residents. It doesn't matter if it's for electronic gadgets, waitrose groceries online shopping uk or even clothes - more than half of UK residents over 65 have made a purchase on the internet within the last year. With a variety of payment options available customers can also decide how and when they want their items to be delivered.

Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Another 48% pointed to lower prices while 37% cited a wider selection of choices.

UK consumers are also becoming more eco conscious with regards to their shopping online. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They could take action if their orders are not packaged in an environmentally green manner.

In addition to lessening their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance 35% of UK customers have purchased clothes, footwear, and accessories from a retailer who has their size information stored. This allows them to bypass the return process and obtain what they want faster.

It is interesting to note that UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item in the mail.

3. Online shopping in the UK depending on age group

Online shopping is very popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media like music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is seeking when they purchase products. In addition, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation has less time and uses a variety of devices to accomplish online tasks.

The older generations on the other hand tend to have more conservative purchasing habits and are less swayed by online advertising. They also prefer visiting high-end stores to experience products before making a final decision. This doesn't mean that they won't shop online. The convenience and ease of shopping online are still appealing.

Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of over 55s say they'll add additional items to their carts to reach the threshold of free delivery.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are also more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those consumers searched for brands that were supportive and worked closely with their local community.

Clothing and shoes are the most popular products to buy online in the UK. In fact 62 percent of British women who shop online bought these items by the year 2020. However online sales aren't limited to the clothing sector with a wide range of other products on sale, such as kitchenware, jewellery, and sports goods.

As a result, online shopping is becoming increasingly popular as a way to find the best prices on these items. Some analysts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, whereas others are thriving. Online sales are growing in health and wellness, home and garden, and consumer electronics.

In the near future, online shopping for these products is expected to continue to grow. As the number of people who use the internet increases, it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. When shopping online the British consumers are influenced primarily by convenience, price, and the wide variety of products. These factors make it an ideal spot for retailers who wish to improve their online presence and provide a seamless shopping experience.

In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.

Shopping online is a significant aspect of UK retail and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.

In the UK, 57% of shoppers who shop online say convenience is the primary reason for them to shop online. The 48% who say it's easier to find bargains and special deals and the 37% who claim that there's a greater selection of items available online are behind. In Europe more than half of shoppers mention the lower cost as a primary factor for their decision to buy online.

Online shoppers are also eager to try new products and brands. About 25% of online shoppers have bought products they have never bought on the high street previously, and a majority are eager to try new products when they shop on an online marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have made use of this option during the last year.

Additionally, a robust online return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of Online Shopping Figures Uk shoppers (59 percent) will research a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for the return and payment shipping.