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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Shopping online is a common method for shoppers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
It's no secret that online retail sales in the UK have grown significantly in the last few years. According to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more shoppers turn to online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've put together retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most favored retail industry in the UK with 28 percent of all e-commerce sales. This is probably due to a greater variety of merchandise available and the convenience of being able to try on clothes without leaving your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.
When asked what factors drive customers to shop online shopping figures Uk 57% of UK consumers said convenience was the primary reason. This is followed by 48% who mentioned price comparison and 37% stated they were looking for special offers or discounts. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. About half of UK residents aged 65 or older have made a purchase online within the last year. Shoppers can pick from a variety of payment options and choose the time and method they'd like their products delivered.
There are many motives to shop online among them, the most popular are convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason for shopping online. Then, 48% cited lower prices as an additional advantage, while 37% cited a wider range of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if believe that their packages are not coming in environmentally friendly packaging.
Certain consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This lets them to skip the return process and get what they need quicker.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the slower delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories followed by food items, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is crucial to remember that online shoppers are diverse, which makes it crucial for ecommerce businesses to understand what their target market is looking for when purchasing products. It is also important to know how much time each group of shoppers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generations however tend to have more cautious buying online from uk to ireland habits and are less influenced by advertisements on the internet. They also prefer to visit high-street stores to experience products before making a purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still appealing.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore, 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers looked for brands that supported and worked closely with their local community.
The most popular online shopping items in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't just restricted to clothing. Other products such as kitchenware, jewellery and sports goods are also available.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these items. Some experts predict that by 2024, the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the growth of online shopping while others are thriving. Online sales are growing in health and wellness gardening, home and garden and consumer electronic.
The trend of purchasing these items online is expected to continue increase in the years ahead. With the number of people having access to the internet growing it is expected that more more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European eCommerce markets. When they shop online, online shopping Figures Uk the UK's consumers are influenced by price, convenience, and the wide variety of products. These factors make it a perfect place for retailers to build their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will account for three-quarters of retail sales by 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advances.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. This is followed by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of merchandise available online. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the primary reason for their purchase online.
Online shoppers are also eager to try new brands and products. Nearly 25% of shoppers online have bought items they've never seen on the high-street before, and half are eager to try new products when shopping on the marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29 percent of online shoppers choosing the buy now pay later option in the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online shoppers (59 percent) look up the return policy of a retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.