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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that online shopping figures uk sales of merchandise have increased substantially in the UK in recent years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are losing popularity as more customers prefer online retailers to make their purchases.

In order to do this, it's crucial that both omni-channel and pureplay retailers know what drives consumers to shop online. We've collected statistics and online shopping figures uk figures for retail sales that are both eye opening and informative to assist you.

Fashion is the most popular retail sector in the UK, accounting for 28 percent of all online sales. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is likely because of the constant need for new devices as well as the desire to keep up with the latest technology. Hobbies and leisure products are also a popular purchase online, with 15% of all online sales.

When asked about the factors that drive customers to shop online, 57 percent of UK consumers said convenience was the primary driver. Then, 48% mentioned price comparison, while 37% of them said they were seeking discounts or special deals. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online has become a daily aspect of life for a lot of UK residents. Be it for electronics, groceries, or fashion - almost half of UK residents over 65 have made a purchase online in the past year alone. With a variety of payment methods available, shoppers can also choose the time and date they would like their items to be delivered.

There are many motives for shoppers to shop online, some of the most popular are convenience, price, and availability. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Another 48% of them cited lower prices while 37% said they have a wider variety of options.

UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they think their purchases aren't being delivered in environmentally friendly packaging.

Some customers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK consumers have purchased clothing, footwear, or accessories from a retailer that has their size information saved. This lets them skip the return process and get what they want quicker.

Interestingly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slow delivery times and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK according to the age group

Shopping online in the UK is a very popular pastime for a large number of people. The most popular purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for shoppers. Comparisons of products and prices are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know the type of customer they are looking for when purchasing products. It is also crucial to know how much time each group of shoppers spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generations are, however, likely to have more cautious buying habits and are less affected by online advertising. They also prefer to go to high-end stores to feel and touch products before making a final decision. But this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping is very appealing to them.

Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition, 61% of those over 55 say they will add more items to their carts to get to the free delivery threshold.

4. Online shopping in the UK depending on gender

Men and women in the UK are equally likely to shop for goods on the internet. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of them looking for brands that support and collaborate with their local communities.

Shoes and clothing are among the most sought-after items to buy online in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However online sales aren't limited to clothing and there are a myriad of other products available like kitchenware, jewellery and sports goods.

In the process, online shopping is becoming more popular as a method to get the best deals on these products. Some analysts believe that by 2024, ecommerce sales could account for nearly a third of retail sales.

While some retailers struggle to keep up with the growth in online shopping, other are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people who have access to the internet growing It is anticipated that customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK, by region

The UK is a top European ecommerce market. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great opportunity for retailers to build their online presence and provide a seamless online shopping experience.

During the COVID-19 pandemic online sales grew dramatically as people sought out safe and convenient options for shopping. This trend has continued even after the pandemic as consumers continue to embrace shopping online as an alternative.

Online shopping is a major component of UK retail, and some estimates suggest that it could make up a third of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advances.

In the UK 57% of online shopping uk cheap shoppers say convenience is the primary reason they shop online. This is followed by 48% who state that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of products that are available online. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have bought items they have never bought on the high street before, and half are willing to test new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have used this option during the last year.

A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of shoppers (59 percent) will look up the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for arranging and paying for return shipping.