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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.

Shopping online is a common method for consumers to research brands and make purchases. About 45% of customers prefer to "buy online and then pick it up in-store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have grown substantially in the UK in recent years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion next year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.

To achieve this, it's essential that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. To assist you in this, we've put together an assortment of sales figures and statistics that are both eye-opening and shocking.

Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is probably due to the wider range of items available and the convenience of being in a position to try on clothes without leaving home. Electronics is the second most popular, with 16% of all e-commerce sales. This is probably due to the constant demand for new technology as well as the desire to stay up-to-date with the latest technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all e-commerce sales.

When asked about the factors that drive customers to shop online, 57 percent of UK consumers said convenience was the main reason. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special deals. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Shopping online has become a daily part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet in the past year. Shoppers can pick from a wide range of payment options and decide when and how they want their items delivered.

There are many motives for shoppers to shop online Some of the most common include convenience, price, and availability. In fact, 57% cite convenience as their main reason for shopping online. In addition, 48% mentioned lower prices as another advantage, while 37% cited an increased selection of choices as well.

online shopping uk sites shopping habits of UK customers are also becoming increasingly environmentally conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.

Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer who has their size information saved. This lets them to skip the return process, and to purchase what they want faster.

Interestingly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item through the mail.

3. Online shopping in the UK in accordance with age group

Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Online comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse and online shopping figures uk this makes it crucial for ecommerce businesses to understand what their customers are looking for when they purchase products. It is also crucial to know how long each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very busy and uses multiple devices to complete online tasks.

The older generations however tend to have more cautious purchasing habits and are less influenced by the online ads. They also prefer visiting high-end stores to feel and touch products before making a decision. However, this doesn't mean they will not buy online because the convenience and ease of use of online shopping remains very appealing to them.

Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are prohibitive. Furthermore, 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups are also more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and collaborate with their local communities.

Shoes and clothing are among the most requested items to buy online shopping figures uk in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales aren't just only limited to clothing. Other items like kitchenware, jewellery and sports items are also available.

In the process, online shopping is becoming more popular as a way to get the best deals on these items. In fact, some experts predict that online sales will make up nearly one-third of all retail sales by 2024.

While some retailers struggle to deal with the rise in online sales, others are thriving. Online sales are booming in health and wellness, home and garden, and consumer electronic.

The trend of purchasing these items online is expected to continue grow in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will become more popular in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European online marketplaces. When they shop online shopping sites the British consumers are influenced primarily by price, convenience and the variety of items. These factors make it a great location for retailers looking to invest in their web presence and provide an easy shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Online shopping is a major part of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.

57% of UK online shoppers claim that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find deals and special deals and the 37% who say that there's a greater selection of items available online are behind. This is in contrast to Europe where a larger proportion of shoppers stated lower prices as the main reason behind their purchase online.

The online shoppers are also keen to test new brands and products. About a quarter of online shoppers have bought items they've never purchased on the high-street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have used this option during the last year.

A solid return policy for online purchases for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will look up the returns policy of a retailer prior purchasing, and more than half will expect a retailer to be responsible for the return and payment shipping.