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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick up in stores". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C market for online shopping is expected to reach almost $120 billion by the end of the year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are seeing a decline in popularity as more shoppers turn to online retailers for their purchases.
To do this, it's essential that both pureplay and omni-channel retailers understand what motivates consumers to shop online. To assist you in this, we've put together a collection of retail sales figures and statistics that are both eye-opening and revealing.
Of all the sectors of retail, fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving the house. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new technology, online Shopping figures Uk as well as the desire to keep up with the most recent technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. Be it for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase online in the last year. Shoppers can choose from a range of payment options and also choose when and how their products delivered.
Accessibility, convenience, and price are among the top reasons consumers shop online. In fact, 57% of online shoppers cite convenience as the main driver behind their shopping habits. Then, another 48% cited lower prices and 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious in their shopping online. For example, 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
Certain consumers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process and get what they want quicker.
It is interesting to consider that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item via the mail.
3. online home shop uk discount code shopping in the UK depending on the age range
Shopping online is a huge hit in the UK. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it essential for e-commerce businesses to know the demographics their customers are looking for when purchasing products. In addition to this it is crucial to know how much time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation has less time and uses a variety of devices to complete online tasks.
The older generations are, however, likely to have more conservative buying habits and are less affected by advertisements on the internet. They also prefer to visit high-end stores to feel and touch products before making a decision. This doesn't mean that they will not buy online. The convenience and ease of online shopping remain very appealing.
Another important aspect to take into consideration when it concerns online shopping is that older generations are more likely to anticipate and expect free delivery on all purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. Additionally, 61% of people over 55 say they'll add additional items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% looking for brands that support and collaborate with their local communities.
Shoes and clothing are the most popular products for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't limited to clothing. Other items such as jewellery, kitchenware and sports goods are also available.
Online shopping has become increasingly popular to find most affordable deals. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Particularly the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronic.
The trend of buying these items online is expected to continue to grow in the years ahead. With the number of people having access to the internet continuing to increase It is expected that more and more people will turn to online Shopping figures Uk shopping in the future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is a major European online marketplace. The customers are influenced by the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic online sales grew significantly as consumers chose safer and more convenient alternatives to store purchases. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.
Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it will comprise a third of all retail sales in 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a wider selection of products that are available online. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the key driver for their decision to shop online.
Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have bought products they have never bought in a store previously, and a majority are willing to test new products when shopping on a marketplace like amazon uk online shopping clothes. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method during the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will check the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for arranging and paying for return shipping.